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AN.I.'s Comparative Analysis: Analysis of Internet, Social, Digital Marketing

Published By: Mr. Genaro Soto (Animatrics Industries)

Keywords: Internet, Social, Mobile, Digital Marketing

Introduction: Comparative Analysis of Internet Marketing

Comparative Marketing Analysis
Comparing The Markets

  This article's aim is to provide a comprehensive comparison of Internet, Social, and Digital marketing. Despite their interconnectedness, these three paradigms have unique characteristics, benefits, and applications. Through a multifaceted analysis, the paper elucidates the similarities and differences that exist among these marketing strategies, and discusses the distinctive advantages they provide to businesses in the contemporary digital age.

The digitalization of the global economy has revolutionized the way businesses market their products and services. With the advent of the internet and social media, marketing strategies have rapidly evolved, introducing new paradigms such as Internet, Social, and Digital marketing. While these concepts are interconnected and often used interchangeably, they hold distinct characteristics and offer unique benefits. This paper aims to elucidate these similarities, differences, and the benefits they provide to businesses. 

Internet Marketing

Internet marketing, also known as online marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via eCommerce. It includes strategies such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and email marketing. The primary benefit of internet marketing is its wide reach, enabling businesses to access a global market at a fraction of traditional marketing costs. It also allows for targeted marketing, ensuring that your message reaches the right audience (Chaffey & Ellis-Chadwick, 2019).

Social Media Marketing

Social media marketing is a subset of internet marketing that utilizes social networking websites as a marketing tool. The goal is to produce content that users will share on their social network to help a company increase brand exposure and broaden customer reach. Social media marketing includes strategies such as posting text and image updates, videos, and other content that drives audience engagement. The significant benefit of social media marketing lies in its ability to foster direct communication with customers, enabling businesses to build relationships and loyalty (Tuten & Solomon, 2017).

Digital Marketing

Digital marketing is an umbrella term that encompasses both internet and social media marketing. It includes all marketing efforts that use an electronic device or the internet. In addition to web and social media, digital marketing also includes channels such as mobile apps, podcast advertising, electronic billboards, digital television, and radio channels. The main advantage of digital marketing is its versatility—it combines the benefits of both internet and social media marketing and extends them to a broad range of digital platforms (Ryan, 2016).


Internet, social, and digital marketing share the common goal of promoting products or services to consumers through digital channels. All three paradigms utilize technology, rely on creating engaging content, and employ data analytics to assess the effectiveness of marketing campaigns. They also enable targeted marketing, allowing businesses to tailor content to specific demographics, thus improving the efficiency of their marketing efforts (Rowley, 2008).


While these three marketing paradigms share several similarities, they also have notable differences. The primary distinction lies in the scope. Internet marketing is confined to marketing activities carried out on the internet, while social media marketing narrows this focus to social media platforms. In contrast, digital marketing covers all digital platforms, including those not necessarily internet-based, such as SMS and MMS marketing on mobile phones.

Another key difference is the level of interaction with consumers. Social media marketing, for example, has a greater emphasis on building relationships and fostering direct communication with customers. In contrast, internet marketing focuses more on driving direct sales (Holliman & Rowley, 2014).


Each marketing paradigm offers unique benefits. Internet marketing offers a cost-effective way for businesses to reach a global audience and allows for targeted marketing. Social media marketing enables companies to cultivate a direct relationship with their customers, enhancing brand loyalty and customer retention rates. Digital marketing combines these benefits while providing versatility, reaching consumers across a wide range of digital platforms (Ryan, 2016).


Internet, social, and digital marketing are integral components of the contemporary business landscape. While they share the common goal of reaching consumers through digital channels, they each have unique characteristics and provide distinct benefits. Understanding these differences and leveraging each strategy's unique advantages can help businesses maximize their marketing effectiveness in the digital age.


Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation, and practice. Pearson UK.

Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers' perceptions of best practice. Journal of research in interactive marketing.

Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24(5-6), 517-540.

Tuten, T.

content creation


Published by: Mr. Genaro Soto

Copyright © 2023 Animatrics Industries -TM

All Rights Reserved.

DISCLAIMER: No claim is made to the exclusive right to use “INDUSTRIES” apart from the mark as shown.


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